The Marketing Coordinator acts as a liaison between the property teams, Regional Management and National Marketing team to develop and execute strategic and tactical marketing plans and implements advertising, pricing, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance in line with Company’s business development plans.
The primary duties of the Marketing Director include, but are not limited to, the following:
Focus on increasing occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
Review, interpret and apply analytics at the property and market-level that will improve performance.
Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
Assist site teams in developing and implementing outreach and direct marketing programs.
Compose marketing plans that attract the identified target audience and strategically address property business objectives.
Develop and manage compelling social media content and strategies.
Conduct regular site visits to ensure marketing materials and plans are in good standing.
Implement National Marketing programs and initiatives within the region, including but not limited to new programs and social contests.
Assist in the development of marketing materials.
Manage and attend events.
Assist Community Services Director to establish and foster regional partnerships.
Prepare weekly/monthly reports for regional management team.
Candidates for the position of Marketing Coordinator must possess the following skills and qualifications:
Minimum of one to three years of marketing experience; prefer experience in multifamily property management.
Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
Proficiency in current technology and social media.
Analytical skills with previous experience developing strategic marketing plans.
Proven track record of achieving marketing goals and demonstrating results from previous positions.
Proven track record in establishing and maintaining strong relationships with management team.
Strong leadership and interpersonal skills, including the ability to work with senior executives and their teams.
Understanding the organization’s markets and competitive dynamics.