Since opening in 2000, the culture at Alliance has been one with an entrepreneurial spirit that consistently pushes the evolution of the multifamily industry. As a result, we've revolutionized the apartment living experience and continue to be recognized for delivering world-class services and exceptional customer experiences. And that's really why we are here in the first place - to build homes, lifestyles, and opportunities for those who call Alliance home. It's this mission that propels us forward each day, motivating us to craft work environments that are engaging, empowering, and dedicated to professional advancement.
If you're looking for a fast-pace, ever-evolving career that rewards grit and perseverance, you've come to the right place. Welcome home.
A Day in the Life:
The Senior Copywriter is a true champion of digital content with extensive experience creating content for all platforms, is a rock solid presenter who can hold their own in front of clients and operations, and has a strong portfolio of work showcasing a range of projects and styles from traditional print to digital. This role is responsible for generating original, bold, and on-strategy copy to include campaign messaging, brand narratives, taglines, and collateral storytelling across all marketing channels and media types.
What You'll Do:
You work closely with strategic marketing plans and personas to craft strong stories that convert intrigue to leads.
A true brand storyteller - you give life to words and use content as a powerful tool to connect.
You'll a lead writer on branding projects and see projects through the lifecycle of a brand (identity statement, headlines/taglines, website copy, campaign and collateral development).
You know how to run a strong A/B test for creative and are always looking for how to elevate content effectiveness.
You're a content strategist at heart, guiding audiences through a content hierarchy that translates to higher conversion rates.
You've got a strong UI/UX background and think mobile-always.
You are comfortable working with data and take a mixed methods approach to creating copy that converts.
You can take a report of raw data and translate it into actionable content.
You're an expert on taking client goals and demographic data and deciphering the right message at the right time to engage a target audience on any platform.
You are highly motivated and self-directed with the ability to present creative work and rationalize the thinking behind it.
What You'll Need to Succeed:
Bachelor's Degree in Marketing, Communications, or equivalent studies in related field
5+ years of experience in Marketing or a related field
Master's degree in a related field
Creative Agency experience
Other Knowledge, Skills, and Abilities:
Demonstrate strong AP Style writing and editing abilities, excellent communication skills, organizational style and attention to detail
Possess ability to multi-task, act under pressure, and work with multiple internal and external team members across several disciplines and locations
Strong analytical and reasoning skills
Excellent verbal and written communication skills
Excellent customer service skills
Attention to detail and follow-up skills
Strong interpersonal skills with the ability to interact and relate effectively, productively, and positively with other associates
What You'll Receive:
Professional and upbeat work environment
Competitive compensation and incentives
Paid training and professional development opportunities
Generous paid time off including vacation, sick, holiday, birthday and volunteer time
Low Premiums for Medical, dental and vision coverage; including access to telemedicine
Paid parental leave for eligible new parents
Flexible spending account
Health saving account with Company match
401k program with Company match
Housing discounts (When available)
Flexible hours and remote positions (when available)
Company-paid life insurance
Short and long term disability coverage
Team building events
Associate wellness program, including financial wellness (partnerships with Gradifi and Bank of America)
Regional and National Award programs
Associate referral bonus program
Internal Number: 10476
About Alliance Residential
Alliance is one of the largest private U.S. multifamily companies with offices throughout the West, Southwest, South-Central, Southeast, Mid-Atlantic and Northeast. We have invested in more than $3 billion of real estate and manage a $9 billion portfolio with a focus toward superior local leadership and a comprehensive national support infrastructure.
Headquartered in Phoenix, AZ with 26 regional offices nationwide
Active buyer, builder and manager across 15 states and 24 metropolitan markets