The duties below are a general guideline for the Marketing Manager position and do not constitute all tasks or initiatives expectedof the person. There may be other duties assigned to the Marketing Manager by his/her supervisor to effectively manage theportfolio. This position will include some travel to assigned properties and owner meetings. * Leads in the development and execution of marketing strategies and programs that support achievement of the portfolio'sfinancial performance goals by implementing action plans around marketing, advertising, leasing, new developmentpresentations, and client communications. * Partners with regional leadership and community managers to implement creative marketing and advertising strategiesand solutions that adhere to budgeted guidelines, including the use of online advertising, corporate and propertywebsites, SEO/SEM, SMM, referrals, signage, outreach and email marketing, and other tactics, while appropriatelyselecting marketing techniques that fit the property's resident profile and market conditions.* Create and maintain relevant online content for property websites, social media and advertising, including copy, video,and photography. Monitors multi-channel advertising (weekly, monthly and quarterly) results and makes adjustments asnecessary.* Work together with regional marketing team and digital strategy teams to effectively assess marketing efforts.* Provides additional marketing support to under-performing properties by analyzing the current traffic and leasingperformance, troubleshooting and identifying factors contributing to the performance, developing and implementingaggressive marketing, advertising, pricing, and promotional campaigns, and closely follow up to evaluate results and makeany necessary changes.* Oversees and manages the development of signage |models |curb appeal deliverables, creative communication pieces,promotional materials, presentations, websites, reports and training materials for assigned portfolio of properties.* Takes the lead in making presentations to owners | clients by preparing proposed marketing and advertising plans anddeveloping | delivering reports that highlight the property's marketing plans and success, as well as new opportunities.* Identifies and meets with marketing vendors, reviews proposed service contracts for preferred LPC pricing, recommendscreative service providers. Monitors and manages advertising partners for product and quality on a monthly or quarterlybasis while working with Marketing/Digital Strategy/Resident Experience team members.* Monitors markets for trends, forecasts, job growth, and other economic conditions which may impact occupancy andleasing effectiveness within the portfolio, recommends changes and response strategies to offset market downturns oropportunities, and provides feedback and recommendations to management teams on improving underperforming assetperformance and maximizing revenue generation on performing assets.* Collaborates and shares best practices with regional marketing team, supports corporate events and initiatives, and is abrand leader for Lincoln Property Company.* Ensuring employees are trained on new digital marketing tactics that have been approved and is in line with communitybrand standards, including best practices for social media efforts and online reputation management.* Knowledge of National Marketing platforms including but not limited to, Yardi, Entrata, Rent Cafe, Updater, Chatmeter, etc.* Work with Director of Marketing Operations to effectively asses feeds and integrations are in place and working properly.* Be an advocate to new technology and easily adapt to those changes accordingly.* Work with LPC's Director of Digital Strategy to ensure Google Analytics are set up for each community website.* Assist with recruitment and special career events and tradeshows.* Assist in the creation of RFP's and Pitch presentations.* Assist with the development and execution of national and regional advertising/marketing campaigns and residentretention promotions.* Maintain a collaborative environment with Regional Property Managers, Senior Regional Marketing Director and overallStrategic Solutions team.* Assist in the planning and organization of regional events, which can include sales meetings, seminars, meetings, city-wideoutreach efforts such as the community festivals, Gold Medallion and LPC Corporate events.* The ability to train the Online Presence and Social Media course and TEAML-Marketing course at least once per year, aswell as any additional Marketing-related courses as they become available.
* Minimum 2 years of experience in the multifamily housing industry with a focus on marketing.* Minimum 2 years of experience handling marketing responsibilities for a diverse portfolio of communities including newconstruction, lease-up, renovated and conventional.* Minimum 2 years of experience with or general knowledge of social media campaigns to include: Facebook, Instagram,Twitter, Snapchat, Pinterest, GMB, Blogs and others.* Ability to travel within assigned portfolio roughly 20%-40% of the time* Excellent verbal and written communication skills including a capacity to effectively present to a variety of audiences,summarize reporting and make solid recommendations to optimize marketing campaigns.* Creative and innovative, must be able to set and maintain high standards while following LPC National initiatives.* Proactive, takes initiative, works independently and as a part of a team, strong listening skills and can receive and providecritical feedback.* Ability to multi-task and prioritize in an environment of shifting deadlines.* Self-starter with strong time management skills who excels at working in a fast-paced, constantly changing environment.* Highly creative individual with enthusiasm to conceptualize and implement programs that are disruptive while maintainingbrand elevations and integrations.* Comfortable with ambiguity; experience in developing and implementing new approaches and processes.* Proficient with Gmail, MS Office Suite, CRM software, Canva, property management software, Adobe Creative Suite andother creative software.
Lincoln Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.
BS/BA Degree in Marketing, Business, Communications, or equivalent field.