We are expanding the Brand and Insights team to continue developing our brand portfolio and implement best practices in consumer research to support brand strategy. This position is responsible for supporting the application of Greystar's brand strategy and consumer insights agenda across Greystar's US business. The Brand and Insights Manager will work with Marketing and Creative teams to develop and launch brands, and provide project management and research support.
Brand Strategy and Development
Partner with internal teams to support brand creation initiatives:
Understand product and consumer value proposition, work with key business leaders to establish and continually refine
Identify target audiences and build knowledge base on these consumers
Develop briefs to guide creative design work
Build brands to align with strategy and business need
Collaborate with cross-functional teams to develop brand playbooks, and materials to communicate the brand strategy to internal stakeholders, investors, and consumers
Work with Brand, Creative, and Marketing to coordinate efforts among internal teams to ensure timely development and delivery of materials to support asset-level marketing activities
Coordinate oversight of brand, developing guidelines to ensure consistency
Insights and Brand Health Tracking
Partners with across internal teams and stakeholders to design consumer insights surveys, collect and share relevant consumer insights to inform various parts of the business
Design and implement primary consumer research in partnership with external vendors
Analyze and provide reporting of consumer research to inform brand development and other business needs
Maintain brand health tracker on an annual cadence, deploying national survey and analyzing results to monitor trends and progress over time
Knowledge, Skills & Abilities
Strong communication skills and ability to collaborate with and present to multiple levels of seniority, from junior to senior executives, and drive toward consensus and solutions
Strong analytical skills with the ability to analyze, summarize, and present consumer survey data
Ability to work independently in a cross-functional team environment
Demonstrated proficiency in Word, Excel, and PowerPoint
Experience with consumer survey design, sampling, and analysis preferred
Ability to generate working hypotheses based on existing data and refine said hypotheses as new data emerges
Working knowledge of Qualtrics survey platform - survey coding, deployment, and output analysis - preferred
Prior experience in developing and launching new brands a plus
Bachelor's degree in Marketing, Business, or equivalent education, training, and experience from which comparable skills, abilities and knowledge was acquired.
Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.
Greystar will consider for employment qualified applicants with arrest and conviction records.
National Platform with Local ExpertiseGreystar, founded in 1993, provides world-class service in the multifamily real estate business. Our innovative business model integrates the management, development and investment disciplines of the multifamily industry on both national and local levels. This unique approach and our commitment to hiring the very best multifamily professionals have resulted in record growth, making us one of the most respected and trusted multifamily real estate companies in the country.Because our business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our national platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution.Our dedication to redefining excellence in apartment living means we’re constantly exploring innovative ideas and pioneering new ways to serve our residents and clients. The Greystar team is more than 5,300 team members strong and growing. Check out the latest opportunities.